The 1968 Chevrolet Impala represented an important evolutionary step in the history of the Chevrolet Impala, one of the most successful full-size cars ever produced by Chevrolet. During the late 1960s, American car buyers demanded larger interiors, stronger performance engines, and fresh styling that reflected the era’s bold automotive design trends. Chevrolet responded by refining the Impala’s design for the 1968 model year while maintaining the core structure introduced in the 1965 redesign.
Although the 1968 model may look similar to the 1967 Chevrolet Impala at first glance, Chevrolet engineers and designers made numerous updates to the exterior styling, interior features, engine lineup, and safety equipment. These changes were not just cosmetic; they reflected evolving government safety regulations and consumer expectations during the late 1960s.
Understanding the 1968 redesign helps collectors, enthusiasts, and classic car buyers appreciate why this version of the Impala remains highly respected today.
Why Chevrolet Updated the Impala in 1968
By the late 1960s, the full-size car market in the United States was extremely competitive. Automakers like Ford Motor Company and Chrysler were constantly refreshing their flagship sedans with new styling and technology. The Impala had already been America’s best-selling car for several years, but Chevrolet needed to keep the model visually modern and technologically competitive.
The redesign for 1968 focused on several key areas:
| Design Objective | Chevrolet’s Solution |
|---|---|
| Refresh exterior styling | Updated grille, bumper, and rear lighting |
| Improve safety | Added federally mandated side marker lights |
| Modernize interior | New dashboard layout and steering wheel design |
| Update engine lineup | Introduced new small-block V8 options |
| Expand trim options | Added the new Impala Custom Coupe |
These updates allowed Chevrolet to maintain the Impala’s reputation as a stylish, powerful, and comfortable full-size car.
Exterior Redesign: What Changed in 1968
The most visible redesign elements appeared on the exterior of the 1968 Impala. While the overall body shell remained similar to the 1967 model, Chevrolet stylists carefully revised the front and rear areas to give the car a fresh identity.
Front-End Styling Updates
The front fascia received a noticeable redesign. Chevrolet introduced a new grille pattern and reshaped bumper that made the car look wider and more aggressive.
| Feature | 1967 Impala | 1968 Impala |
|---|---|---|
| Grille design | Simple horizontal pattern | More pronounced grille with deeper texture |
| Headlight surround | Rounded trim | Sharper and more sculpted trim |
| Front bumper | Smooth chrome bumper | Slightly reshaped bumper with integrated styling |
| Hood styling | Subtle lines | Slightly more defined contours |
These updates were subtle but effective, giving the 1968 Impala a more modern appearance without requiring an entirely new body design.
Side Profile and Body Lines
The side profile remained largely unchanged, but Chevrolet made a few important updates. Federal safety regulations introduced during the late 1960s required automakers to add visible side marker lights. As a result, the 1968 Impala included small rectangular markers on the front fenders and rear quarter panels.
| Side Design Feature | Description |
|---|---|
| Body shape | Long, flowing full-size sedan proportions |
| Chrome trim | Updated trim placement for cleaner styling |
| Side marker lights | Newly added due to safety regulations |
| Wheel design | Multiple wheel cover styles available |
These small changes helped modernize the car while maintaining the elegant silhouette that made the Impala famous.
Rear Design Changes
One of the most distinctive redesign elements appeared at the rear of the car. Chevrolet moved the Impala’s iconic triple taillights into the rear bumper, creating a bold and unique look that instantly distinguished the 1968 model.
| Rear Design Element | 1967 Model | 1968 Model |
|---|---|---|
| Taillight location | Mounted above bumper | Integrated into bumper |
| Taillight shape | Triple round lenses | Triple horseshoe-shaped lenses |
| Rear bumper | Standard chrome bumper | Redesigned bumper with lighting integration |
| Trunk styling | Simple flat trunk lid | Slightly revised trim and badging |
This change became one of the most recognizable features of the 1968 Impala and remains a favorite detail among collectors.
Body Styles Available in 1968
Chevrolet continued offering a wide variety of body styles for the Impala lineup in 1968. This variety helped the model appeal to families, luxury buyers, and performance enthusiasts alike.
| Body Style | Description |
|---|---|
| Sport Coupe | Two-door hardtop with sleek roofline |
| Custom Coupe | New luxury-focused two-door version |
| Convertible | Open-top model with folding soft top |
| Sport Sedan | Four-door hardtop without center pillar |
| Four-Door Sedan | Traditional sedan with B-pillar |
| Station Wagon | Family-oriented long-roof model |
The introduction of the Impala Custom Coupe was one of the most significant additions. This trim level added extra luxury features and upscale interior materials.
Interior Redesign and Comfort Improvements
While the exterior redesign was subtle, the interior received more noticeable updates. Chevrolet aimed to make the Impala’s cabin feel more modern and driver-focused.
Dashboard Design
The 1968 Impala featured a redesigned dashboard with a more horizontal layout. This design gave the interior a cleaner, more contemporary appearance.
| Interior Feature | Description |
|---|---|
| Speedometer | Wide horizontal gauge cluster |
| Dashboard materials | Improved plastics and trim |
| Steering wheel | Updated three-spoke design |
| Controls | Better-organized switches and knobs |
The redesigned dashboard improved visibility and made the car feel more sophisticated compared with earlier versions.
Seating and Interior Materials
Comfort remained a major selling point for the Impala. Chevrolet improved upholstery materials and offered more trim combinations.
| Interior Option | Details |
|---|---|
| Bench seats | Standard on most models |
| Bucket seats | Optional on sportier trims |
| Vinyl upholstery | Durable and easy to clean |
| Cloth inserts | Available on select trims |
| Custom interior package | Higher-quality materials and trim |
These improvements ensured that the Impala continued to appeal to buyers seeking both comfort and style.
Safety Improvements Introduced in 1968
The late 1960s saw increasing government attention toward vehicle safety. Automakers were required to incorporate new features to protect drivers and passengers.
The 1968 Impala included several safety improvements that were either new or improved compared with earlier models.
| Safety Feature | Purpose |
|---|---|
| Side marker lights | Improved nighttime visibility |
| Energy-absorbing steering column | Reduced injury risk in collisions |
| Padded dashboard | Improved passenger safety |
| Seat belts | Standard equipment |
These safety improvements reflected broader changes across the American auto industry during the era.
Engine Options in the 1968 Chevrolet Impala
One of the biggest reasons buyers chose the 1968 Chevrolet Impala was the wide variety of engines available. During the late 1960s, American full-size cars were expected to deliver both comfortable highway cruising and strong acceleration when equipped with larger V8 engines.
The Impala lineup offered engines ranging from a basic six-cylinder powerplant to powerful big-block V8 engines capable of impressive performance for a large family car.
Below is a detailed overview of the engine lineup offered in the 1968 model year.
| Engine | Engine Type | Horsepower | Torque | Carburetor |
|---|---|---|---|---|
| 250 Turbo-Thrift | Inline-6 | 155 hp | 235 lb-ft | 1-barrel |
| 307 Turbo-Fire | Small-block V8 | 200 hp | 300 lb-ft | 2-barrel |
| 327 Turbo-Fire | Small-block V8 | 250 hp | 350 lb-ft | 2-barrel |
| 327 Turbo-Fire (High Output) | Small-block V8 | 275 hp | 355 lb-ft | 4-barrel |
| 396 Turbo-Jet | Big-block V8 | 325 hp | 410 lb-ft | 4-barrel |
| 427 Turbo-Jet | Big-block V8 | 385 hp | 460 lb-ft | 4-barrel |
| 427 Turbo-Jet (High Performance) | Big-block V8 | 425 hp | 460 lb-ft | 4-barrel |
This wide engine selection allowed buyers to choose anything from an economical daily driver to a powerful highway cruiser.
The New 307 V8 Engine
One of the most important mechanical changes for the 1968 model year was the introduction of the Chevrolet 307 V8 engine. This new powerplant replaced the older 283 cubic-inch V8 used in earlier Impala models.
The 307 engine was designed to deliver better torque and smoother performance while maintaining reasonable fuel economy for a full-size car.
| Specification | 307 V8 Engine |
|---|---|
| Displacement | 307 cubic inches |
| Horsepower | 200 hp |
| Torque | 300 lb-ft |
| Compression ratio | 9.0:1 |
| Carburetor | 2-barrel |
For many buyers, the 307 V8 became the ideal balance between performance and everyday usability.
Small-Block Performance: The 327 Engine
The Chevrolet 327 V8 had already built a strong reputation among performance enthusiasts. In the 1968 Impala, this engine remained one of the most popular upgrades over the base engine.
Chevrolet offered two different versions of the 327 engine, allowing buyers to choose their preferred performance level.
| Version | Horsepower | Carburetor | Performance Level |
|---|---|---|---|
| Standard 327 | 250 hp | 2-barrel | Balanced daily driving |
| High-output 327 | 275 hp | 4-barrel | Stronger acceleration |
These engines provided noticeably quicker acceleration compared with the smaller engines and made the Impala feel more energetic on the road.
Big-Block Power: The 396 and 427 Engines
For buyers seeking serious performance, Chevrolet offered powerful big-block engines in the Impala lineup. These engines were also used in several performance models produced by General Motors during the muscle car era.
The big-block engines transformed the Impala from a comfortable family car into a surprisingly powerful full-size performance machine.
| Engine | Horsepower | Torque | Performance Character |
|---|---|---|---|
| 396 Turbo-Jet | 325 hp | 410 lb-ft | Strong highway power |
| 427 Turbo-Jet | 385 hp | 460 lb-ft | High performance |
| 427 Turbo-Jet (425 hp) | 425 hp | 460 lb-ft | Maximum power |
The high-performance 427 engine allowed the Impala to compete with many muscle cars of the late 1960s despite its larger size.
Transmission Options Available
To complement the wide range of engines, Chevrolet offered several transmission options for the 1968 Impala. Buyers could choose between manual or automatic gearboxes depending on their driving preferences.
| Transmission | Type | Speeds |
|---|---|---|
| Manual transmission | Standard gearbox | 3-speed |
| Manual transmission (optional) | Performance-oriented | 4-speed |
| Powerglide | Automatic | 2-speed |
| Turbo-Hydramatic | Automatic | 3-speed |
The Turbo-Hydramatic 400 became particularly popular because of its smooth shifting and ability to handle the torque produced by the larger V8 engines.
Driving Experience and Road Performance
Despite its large size, the 1968 Impala delivered surprisingly strong road performance. Chevrolet engineers designed the car to provide a comfortable ride while still offering responsive handling for a full-size sedan.
Several factors contributed to the car’s driving experience.
| Performance Feature | Benefit |
|---|---|
| Long wheelbase | Smooth highway ride |
| Coil-spring suspension | Improved comfort |
| Power steering | Easier handling |
| Power brakes | Better stopping performance |
Drivers frequently praised the Impala for its ability to cruise effortlessly on long American highways while still providing strong acceleration when equipped with larger V8 engines.
Suspension and Ride Comfort
Ride comfort was one of the defining characteristics of the Impala lineup. Chevrolet used a suspension system designed specifically for large American cars.
| Suspension Component | Design |
|---|---|
| Front suspension | Independent coil spring |
| Rear suspension | Live axle with coil springs |
| Shock absorbers | Hydraulic |
| Optional upgrades | Heavy-duty suspension package |
This suspension setup helped the Impala absorb road imperfections and deliver the smooth ride that American buyers expected from a full-size sedan.
Fuel Economy Considerations
Fuel efficiency was not the primary focus of full-size cars in the late 1960s, but engine choice still influenced fuel consumption.
| Engine | Estimated MPG (Highway) |
|---|---|
| 250 Inline-6 | 16–18 MPG |
| 307 V8 | 15–17 MPG |
| 327 V8 | 14–16 MPG |
| 396 V8 | 12–14 MPG |
| 427 V8 | 10–13 MPG |
While the larger engines consumed more fuel, they delivered significantly stronger performance, which many buyers considered worthwhile.
Why the 1968 Impala’s Engine Lineup Was Important
The engine options available in the 1968 Chevrolet Impala reflected the broader trends of the late 1960s American automotive industry. Buyers wanted flexibility, allowing them to select engines that matched their driving style and budget.
Chevrolet’s strategy of offering multiple powertrain choices helped the Impala remain one of the most popular cars in the United States during this period.
From economical six-cylinder engines to powerful big-block V8s, the 1968 Impala provided one of the most diverse engine lineups available in a full-size car.
1967 vs 1968 Chevrolet Impala: What Actually Changed?
At first glance, the 1968 Chevrolet Impala appears very similar to the 1967 Chevrolet Impala. Both cars share the same basic body platform introduced in the mid-1960s. However, several design and engineering updates made the 1968 model feel more modern and distinctive.
The following comparison highlights the most important differences between the two model years.
| Feature | 1967 Impala | 1968 Impala |
|---|---|---|
| Front grille | Simpler horizontal grille | More detailed textured grille |
| Taillights | Mounted above bumper | Integrated into rear bumper |
| Side marker lights | Not present | Added for safety regulations |
| Base V8 engine | 283 cubic inch | 307 cubic inch |
| Interior dashboard | Earlier design layout | Updated horizontal gauge layout |
| Trim level | Standard coupe | New Impala Custom Coupe introduced |
These updates helped keep the Impala competitive in the American full-size car market while preserving the successful design language that buyers already loved.
Production Numbers and Sales
The Chevrolet Impala had already become one of the best-selling vehicles in American automotive history by the late 1960s. Chevrolet continued this success with strong sales for the 1968 model year.
Although exact numbers varied by body style, the Impala remained one of the most popular cars produced by Chevrolet during this period.
| Model Year | Approximate Production |
|---|---|
| 1967 Impala | Over 575,000 units |
| 1968 Impala | Around 710,000 units |
This significant increase demonstrated that buyers responded positively to the updated styling and expanded engine lineup.
The Impala’s popularity also helped General Motors maintain a dominant position in the American auto market during the late 1960s.
Why the 1968 Impala Became a Cultural Icon
The 1968 Impala was more than just a successful car; it became a symbol of American automotive culture during the muscle car era. Large full-size sedans like the Impala represented comfort, power, and style in a way that appealed to millions of buyers.
Several factors contributed to its iconic status.
| Cultural Factor | Impact |
|---|---|
| Muscle car era | Big engines and strong performance |
| Lowrider culture | Popular base for customization |
| Highway travel | Comfortable long-distance cruiser |
| American styling | Bold chrome and large body design |
The car also became widely recognized in American car culture, appearing in classic car shows, restoration projects, and enthusiast communities.
Collector Value of the 1968 Chevrolet Impala Today
More than five decades later, the 1968 Chevrolet Impala remains popular among collectors and classic car enthusiasts. Its combination of elegant styling, large-displacement engines, and comfortable interior makes it appealing to many buyers in the classic car market.
Values can vary widely depending on condition, engine type, and originality.
| Condition | Typical Market Value |
|---|---|
| Project car | $6,000 – $10,000 |
| Good driver condition | $15,000 – $25,000 |
| Restored example | $30,000 – $45,000 |
| Rare big-block models | $50,000+ |
Cars equipped with the powerful 427 big-block engine are typically the most valuable.
Buying Guide: What to Check Before Purchasing
For collectors interested in buying a 1968 Impala, careful inspection is important. Like many classic cars from the late 1960s, certain components may require restoration or replacement.
| Area to Inspect | Why It Matters |
|---|---|
| Rust in body panels | Common issue in older vehicles |
| Frame condition | Structural integrity |
| Engine originality | Important for collector value |
| Interior condition | Restoration costs can be high |
| Electrical system | Aging wiring may need repair |
Many buyers prefer cars that still retain their original engine and factory components because these vehicles tend to have higher long-term value.
Why the 1968 Impala Redesign Was Important
Although the redesign for 1968 was not a complete overhaul, it represented a careful refinement of an already successful full-size car. Chevrolet managed to modernize the Impala without dramatically altering its popular design.
Key improvements included:
| Key Improvement | Result |
|---|---|
| Updated front styling | More modern appearance |
| Integrated taillights | Distinctive rear design |
| New 307 engine | Improved performance balance |
| Interior upgrades | More comfortable cabin |
| Added safety features | Compliance with federal regulations |
These updates helped the Impala remain competitive in a rapidly evolving automotive market.
Final Thoughts
The 1968 Chevrolet Impala represents a fascinating moment in American automotive history. It combined classic full-size styling with powerful engine options and modern safety features that reflected the changing expectations of drivers during the late 1960s.
While the redesign was subtle, the improvements to exterior styling, interior comfort, and mechanical performance helped ensure that the Impala continued its legacy as one of the most successful cars ever produced by Chevrolet.
Today, the 1968 Impala remains a beloved classic, admired by collectors and enthusiasts who appreciate its timeless design and impressive performance.
FAQ
What changed in the 1968 Chevrolet Impala redesign?
The 1968 Impala received several styling updates including a redesigned grille, integrated triple taillights in the rear bumper, new side marker lights, and a redesigned dashboard interior.
What engines were available in the 1968 Impala?
The 1968 Impala offered multiple engine options ranging from a 250 cubic-inch inline-six engine to powerful big-block V8 engines such as the 396 and 427.
What replaced the 283 engine in the 1968 Impala?
Chevrolet replaced the older 283 cubic-inch V8 with the new 307 cubic-inch V8 engine, which delivered improved torque and smoother performance.
How much horsepower did the 1968 Impala have?
Horsepower varied depending on the engine option. The base six-cylinder produced about 155 horsepower, while the high-performance 427 V8 produced up to 425 horsepower.
Is the 1968 Chevrolet Impala valuable today?
Yes. Depending on condition and engine type, a 1968 Impala can range from around $6,000 for project cars to more than $50,000 for well-restored big-block examples.
🔗 Why the Chevrolet Impala Defined the American Dream on Four Wheels.
By, Asif Ali
This guide was created using historical automotive records, collector pricing data, and long-term enthusiast ownership reports.
